Website rankings and how to increase your traffic have shifted thanks to COVID-19. More and more businesses are online now so you must have an online presence to compete in today’s marketplace. SEO and branding helps you stand above the crowd with optimized content that matches what your target audience is searching for.
If SEO or search engine optimization is the art of convincing Google that your website rankings should be higher up in the search engines, then you need to invest in your business website as your brand identity.
Below, we’re going to talk about the top 5 SEO branding tips that will help you increase your website rankings, stand out above the crowd and build your online presence.
#1 START SEEING YOUR WEBSITE AS AN EXTENSION OF YOUR BRAND
Answer these questions:
WHO do you serve?
WHAT services do you offer your target audience? WHAT will it help your client accomplish?
HOW are you unique?
Now that you’ve answered the questions, combine your answers into a single sentence like this:
“I help women in transition [WHO] with smart, practical strategies to help them market themselves effectively.” [WHAT/HOW?]
“My past clients [WHO] have seen a 25% increase in web leads and a 15% increase in new patient acquisition.” [WHO]
Notice what I did there?
#2 USE [HOW TO] KEYPHRASES IN EVERY SINGLE PIECE OF CONTENT YOU CREATE SO YOU CAN INCREASE YOUR WEBSITE RANKINGS
Research shows that [how to] type keyphrases are the most popular type of search queries. Why? Because they address a solution and, more importantly, a pain point. Plus it makes it a lot easier to start with keyword research.
#3 LOOK FOR SPECIFIC SEARCH TERMS TO USE AS THE FOUNDATION FOR EACH PIECE OF CONTENT YOU CREATE
You’ll want to evaluate the keyword quality to determine which posts should be written first (i.e. which keywords are in the sweet spot). If you’re unsure which keywords to go after, you can sign up for a free trial to experiment with SEO search tools offered by UberSuggest and SEMRush. Listen to my podcast on how to find the best SEO words to help build your online presence.
#4 CREATE AN SEO CONTENT STRATEGY THAT INCREASES YOUR WEBSITE RANKINGS AND SUITS YOUR PERSONALITY TOO
Don’t try to sound or be like anyone else. That’s just fluff. The key is to identify the right kind of content channel that resonates with you. If you enjoy the feeling of interacting, then do YouTube videos. If you thrive on the written word, blog. Each content channel offers an opportunity to communicate your message. People will quickly notice and feel these things. This will over time, create your BRAND.
#5 OPTIMIZE YOUR CONTENT
Now comes the straight-up SEO part. Content and keywords are interlinked. If you’re putting out videos, remember that YouTube is Google’s search engine so you’ll want to optimize the meta descriptions with the right keywords and phrases.
The way it works in Google is that a piece of online content (i.e. blog, video, audio podcast, white paper, ebook, free report, live event or webinar, photos, images) rises in the search engines when it is targeted at a specific search query. Therefore, if you’re a business coach for women and you’ve written a business book, you’ll want to identify [[private business coaching]] as your main keyphrase for your landing page and definitely your services page.
Now with so much online competition, business owners have to learn quickly how to build their online presence without breaking the bank. I’m sure you don’t want to spend any more on Facebook ads or investing in a hefty PR campaign.
Are you struggling to build your brand?
Learn more about my SEO services which include everything from keyword research to content optimization. To ensure you get what you need, I offer a complimentary 15-minute consulting session. Please click here to schedule your appointment.