SEO Strategy and Consulting

SEO Consulting Services from an award-winning freelance writer who thinks like a Google user when it comes to growing your brand and reach.

Capturing clicks with powerful keyphrases is my specialty. Using keyword research and strategy, I’ll get to know your target audience using an SEO-driven approach like it’s no-one else’s business.

Keyphrase research is so darn important for growing your reach. So is crafting a buyer persona and doing competitive analysis. Businesses can’t see these SEO opportunities because they are too close to their products.

But I can.

MY WORK IS CUSTOMIZED SO I CAN CAPTURE YOUR MARKET

Why People Love Working with Me:

✓ I’m super easy to work with.

✓ I am your best advocate and cheerleader. I do not leave any stone unturned.

✓ I’m a marketing extrovert.

✓ I’m an award-winning author. I’ve been successfully building my author platform for the past 5 years.

✓ I’m a fast thinker and can come up with a zillion customized ideas that would take you hours otherwise to build your online presence.

I also have the gift of distance and objectivity. I am not as invested in your material as you which is why I can easily customize every correspondence and outreach I make on your behalf.

Trust that keyword-driven content will buy the behavior that leads to a sale whether it’s downloading your freebie, purchasing your latest product or service, or subscribing to your email list.

SEO CONTENT CREATION AND OPTIMIZATION SERVICES BUILD VALUABLE EXPOSURE AND BRAND AWARENESS

Are you leaving money on the table?

Is there a content or conversion opportunity you’ve been overlooking?

As a data-driven SEO consultant, copywriter, and strategist, I am obsessed with finding conversion and engagement opportunities on a client’s website.

I’m not a big shot agency that “does SEO,” takes your money and simply hands off a spreadsheet with basic SEO implementations. I get to know a client’s objectives. The work I do is complex and highly customized. As part of the onboarding process, I ask key questions during the intake process to ensure no time is wasted. Before any contract is signed, we discuss goal setting and the individual needs of an SEO project and what it entails.

Additional SEO Business Magic Services

Backlink building and internal linking
Creating new optimized content as needed (ongoingly)
Audit reporting
SEO Strategy
Local SEO

I recommend starting first with the SEO keyword research package – “the bread and butter” for your site. When you know what your prospect is looking for, you can optimize and target your copy with the right keywords and phrases.

SEO Magic Services

SEO Keyword Research Package (It is highly recommended to start with this package first)

Most professionals do not utilize keyword research. This highly customized package will provide you with targeted keywords and keyphrases that will map the behavior of your ideal audience. Based on your target audience’s pain points, I’ll find the words with the BEST SEO juice. I will also guide you on how to use these “golden keywords” to increase conversions. This keyword research package is your SEO site’s “bread and butter.”

Contact me for a quote.

Content Creation and SEO Optimization Package

Once you know what your prospect is looking for, you can optimize the copy with the right keywords and phrases. This package targeted those specific webpages that need positioning or higher conversions.

I’ll identify those pages, conduct keyword research, keyphrase edit pages for meta descriptions, optimize images,* edit titles and copy as needed, strengthen calls to action so you can be recognized as the thought leader and expert you are.

Contact me for a quote.

Content Creation | Search Engine Optimization

The SEO Consulting Package

Publishing companies, small businesses, and companies have hired me as an SEO consultant to identify big-picture opportunities for the following 3 main areas:

keyword gap analysis – are there any site sections that would be best-suited to targeting specific keywords?
keyword research – which pieces of content can be leveraged with better/more suitable keywords to create impactful SEO-driven posts and long-form guides?
Conversion – what site-wide strategy will help funnel organic visitors towards targeted products and services?

Contact me for a quote

To learn more about the SEO Branding Services I provide for authors, please visit the Web and Amazon SEO Services page.

The fine print

Investing in keyword research is not instant. You need time and a budget for results.
I write for your customer first and Google second. If you are only concerned about the daily fluctuations of your website on Google then we are not a good fit for each other.

HOW DO I GET STARTED?

Contact me with the SEO service you want and I’ll draft a proposal that includes a timeline.
You prepay for the SEO service you want (either through Venmo or PayPal).
Once payment is received and the contract signed, I’ll start on your project until it’s completed.
Ask me about retainer SEO services for a 3-6-9-12 month period.

HOW DO I DEFINE SUCCESS?

Success for SEO clients depends on your needs and goals.

Metrics include an increased number of leads and/or conversions, site/page impressions.

Upon signing a contract, we’d define and agree upon the measure for success which would be defined and measured via data and reported in the audit. This success would determine the next level of service.

WHAT OTHERS SAY ABOUT MY WORK

When we brought Dorit in as an SEO Cynthia Closkey contractor, we were looking to reduce website bounce rates for our client’s websites, increase organic conversions and new user traffic from organic search, and increase brand awareness.

Dorit’s process was clear and focused on the SEO big picture. She worked with us to understand our clients’ business goals. The work progressed in stages, starting with profiling our client’s pain points, and exploring other demographics via client forms, keyword research, and on- and off-page optimization.

Using Google Analytics and our internal data, she identified top-performing blog posts and sought out opportunities to optimize the posts with the right keywords. Right away, she identified the top ten performing pages and used targeted keyword research to identify opportunities for increased conversions and online traffic. Her audit offered practical suggestions to increase optimization using a branded SEO content strategy approach. For example, she suggested implementing longtail branded keywords and creating additional FAQ pages for targeted webpages to increase conversions and traffic.

The spreadsheets she prepared were detailed and offered practical SEO recommendations and suggestions. We could see the thought behind the decisions of which keywords and phrases to pursue.

During the on-page optimization work of the projects, she consulted with us to make sure she understood the audience’s value in the pages. She asked clarifying questions and was conscientious in leaving no stone unturned. Along the way, she uncovered a range of opportunities we could bring to our client.

In our work with Dorit, we’ve developed a collaborative workflow that fits with her process and ours, and we anticipate this work will pay dividends over time for us and for our client.

Dorit has a deep knowledge of SEO theory and techniques. She seems to truly love her work and to be excited by the opportunities to help others, including explaining how things work in search. She’s also friendly and pleasant, and we’re happy to recommend her.

Cynthia Closkey, Partner, Shift Collaborative

Before hiring Dorit our SEO was struggling and we didn’t know why. In our initial conversation, she asked a lot of questions about the brand and target profile. Dorit took the time to educate our team on how Google ranking and search terms worked. After Dorit’s thorough research on the target audience it was clear that the

Melanie Colusci From Start Up to Success

website could be more fully optimized for SEO with her plan. She created a target profile and gave me and my team great recommendations that ultimately led to more organic traffic on our services and blog pages.

Dorit was great to work with, understood the pain points of my audience, and made excellent recommendations from her on-page optimization assessment. She gave my team easy-to-follow systems so we could implement her recommendations on our timetable. We also learned which longtail keywords we should use in our blog copy to stand out. A bonus was having the keyword spreadsheet with all the terms we needed to reach our ideal audience (female entrepreneurs) going forward.

Since working with Dorit, moving forward with marketing new products and blogging is much easier! Having her system to work from and an understanding of how to show up in organic searches has set us up for Business SEO success.

Melanie Colusci

Business Coach at From Start-Up to Success

LOVE today’s SEO presentation. You did such a wonderful job breaking it, making it accessible and most importantly for me, taking this ‘ick’ factor away. I have known for a while how important this is and have been dragging my feet, mostly from fear. Thank you for going a long way to getting me over the hurdle!!

– A webinar participant

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