High-traffic keywords are where the money’s at. But often these search terms are competitive and it is hard to get ranked for them. Money or transactional keyphrases make up 53% of website traffic from organic searches. Almost a third of consumers search for local businesses daily, which implies another opportunity to get ranked for local SEO.
Why Transactional Keywords?
- Aside from the obvious conversion benefit, a high-traffic keyword can be used strategically for a specific call-to-action. Users who are ready to make a purchase, use transactional queries which may include the word [[buy]] or [[purchase]]. This is what gives the keyphrase buyer intent keywords its name.
2. Transactional or money keyphrases can also include words like [[product]] [[service]] and [[on-demand coaching]].
3. Transactional queries tend to convert at a much higher rate. They are highly specific.
4. If the buyer intent keyword matches the search intent, that buyer keyword will reduce bounce rates and increase visibility.
A buyer intent keyword isn’t just about getting a conversion and acquiring a customer. You’re providing an opportunity to educate your prospect or customer on something they need. This is why FAQ pages is a great conversion opportunity because you are helping prospects understand important features and benefits about your services.
Other Examples of Buyer Intent Keywords
Names of products, packages, and services including [[life coaching packages]], [[free coaching call]], [[safety hard hats]], [[business communication services]] Other examples include names of companies, businesses, entrepreneurs, authorpreneurs.
Buyer Intent Keywords Can Also Be Informational
According to the data on SEMRush, the keyphrase [[What is the best way to handle non-assertive communication]], this kind of keyphrase can also be both informational and transactional.
Use Long Tail Keyphrases When a Brand Name is Not Enough
Here’s a formula: [[name of product/service/opportunity]] + [[brand keyword]].
Example in action: Let’s say you run a small online business called Meg’s Socks. One popular product is comfy woolen socks. Each keyphrase gets about 30 searches a month which may not sound like much but believe me, those 30 people are engaged users.
Back to the long tail keyphrase: A brand keyword combined with a buyer intent keyword that is the name of a service and a product can be a high traffic brand keyword and also low competition.
Start Making a Low Competition High Traffic Keywords List
Using the examples above, start making your list. See which ones you can use as buyer intent keyphrases. Look for opportunities to explain and describe information using informational keyphrases and keywords.
Once you’ve done that, you can start identifying the money web pages to help increase traffic and conversion. Targeted web pages include sales and product pages, About Us pages, and high-positioning blog posts.
SEO is valuable AND a skill that is paid for. Indexing, on-page optimization, inbound links, page/meta descriptions – all these help with getting the right kind of traffic you need to reach your goals.
If you’ve got a conversion or optimization goal for 2022, where do you start?
Start with one word at a time – the right keyword can make all the difference.
Download your FREE keyword research guide 101 from SEO Business Magic.
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Learn:
1) Understand your target audience and their pain points
2) The basics of keyword research
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