5 SEO Tips for Getting Traffic to a New Website

SEO or Search Engine Optimization is the foundation for online visibility. As a business owner, you’ll want to learn how to optimize your website with the right keywords and phrases making it easier for people to find you. But what do you do if you’ve just opened shop and you’re trying to get traffic to your new business? The more obvious reason is that the online space is competitive and we need to stand out constantly. But the other factor could be that your website doesn’t have much site hierarchy for SEO. So what’s a new business owner to do?

Whether you’re focused on Amazon SEO or your own website, here’s what you need to know about SEO-optimized content which is more than just “keyphrases” and “writing for Google.” Much more. So on that note, check out these 5 SEO tips for getting traffic to a new website.

#1 Create a very specific target market profile

Often I’ll hear, “I have a very specific audience but I don’t know how to reach a specific target market.” That “reaching” market is your marketing – what you do online to connect with them either on social, email campaigns, webinars, etc.

But the entry point to reaching that specific target market is creating a profile that is so crystal clear and specific. Often you are your own target market! Yes, this background research is time-consuming, but the dividends are worth it in the end.

#2 Make sure your connections drive conversions

Every decision you make is driven by emotion. And the same holds true for your target customer, reader.

If you write a sales page, your content must encourage your reader to take the next conversion step. If you create a blog post, you want your reader to love your copy so much that s/he’ll share it on social media. Why you buy is based on spontaneous decisions.  You buy out of trust for an online retailer and business even if it means paying slightly more. Learning how to connect with your target audience will help you write better copy that is attention-grabbing and doesn’t let go.

#3 Do SEO Market Research

What the heck is SEO market research? It’s simply researching your competitors based on the top keywords their customers are putting into Google and yet, it’s also more than that. Click here to learn more about the benefits of SEO market research.

And while it’s easy to ignore what your competition is doing, no matter how great you are, every time prospects visit your site, they are in fact, evaluating it against other competing local and global websites they’ve seen. This is a major reality check and this fact alone could be the difference between a connection and a conversion! Knowing your company or business’s strengths can position you well in the marketplace.

#4 Do SEO keyphrase research

This important step is the foundation of your site’s SEO success. Not conducting keyphrase research can doom your SEO strategy before you even get it off the ground. No matter how much you think you “know” your target audience, you’ll need to conduct this very important step that will allow you to capture target customers at all stages of buying cycle. As an SEO branding specialist for Author Branding Solutions with Deb Herman at MicroPublishingMedia, I’m thrilled to offer the upcoming SEO online training course with Writer’s Digest University starting May 13th 2021.

#5 Optimize for the consumer buying cycle

One really cool thing about keyphrase research (and yes, there are many cool things!) is that it helps you discover new ways to find keywords that your audience is putting into Google at all stages of the consumer buying cycle. This means you can reach people when they are just thinking about finding a service or provider (like a headshot photographer) or their immediate purchasing needs.

Creating a target marketing profile and doing SEO market research connects with your audience at all phases of the buyers’ journey and gives your customer the exact information they want to read. This is what will help you, your clients or your employer make more money. So, here’s to learning how to get more traffic to your new website in 2021!

Struggling to get the word out about what you do? Struggling to get qualified leads? Frustrated because no one is finding your amazing content?